HARIBO of America CFO Plans for Gummies Growth

URLhttps://www.cfo.com/strategy/2021/03/haribo-of-ame
SourceCFO
Date Published03/29/2021
Mentions specific company case(s) of reshoring, kept from offshoring, or transplantYes

Additional Reshoring Information:

Company/Division name Haribo USA
Type of work Manufacturing
Reshoring category:Foreign Direct Investment
Total number of jobs (added or to be added):385
Year reshoring announced:2021
Year reshoring implemented or to be implemented:2022
Domestically, the work will be done:In-house
Capital investment ($):300
Country(ies) from which reshored:Germany
City reshored to:Pleasant Prairie
State(s) reshored to:WI
If relevant, work nearshored to:-
Industry(ies):Food & Beverage
Product(s) reshoredgummy bears
What domestic positive factors made reshoring more attractive?Eco-system synergies, Government Incentives, Infrastructure, Skilled workforce availability/training, meet growing demand
Government Incentive dollar amount:$22.5 million in tax credits
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