Offshoring Runs Its Course As New Balance Brings Jobs Back

SourceIndustry Week
Date Published11/22/2019
Author NamePeter Fretty
Mentions specific company case(s) of reshoring, kept from offshoring, or transplantYes

Additional Reshoring Information:

Company/Division name New Balance Athletics, Inc.
Parent companyNew Balance Athletics, Inc.
Type of work Manufacturing
Reshoring category:Reshoring
Year reshoring announced:2019
City reshored to:Lowell
State(s) reshored to:MA
If relevant, work nearshored to:-
Industry(ies):Apparel & Textiles
Product(s) reshoredsneakers using 3D printing
What domestic positive factors made reshoring more attractive?3D Printing/Additive Manufacturing, Automation/technology, Customer responsiveness improvement, Customization/Flexibility, Higher productivity, Image/brand, Lead time/Time to market, Proximity to customers/market, Other, import replacement
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