‘Made in China’ Was Once the Easy Answer. Not Anymore.

Date Published01/19/2019
Author NameJohn D. Stoll
Mentions specific company case(s) of reshoring, kept from offshoring, or transplantYes

Additional Reshoring Information:

Company/Division name Yeti Holdings Inc.
Parent companyYeti Holdings Inc.
Type of work Manufacturing
Reshoring category:Reshoring
Year reshoring announced:2019
Year reshoring implemented or to be implemented:2019
Country(ies) from which reshored:China
City reshored to:Austin
State(s) reshored to:TX
If relevant, work nearshored to:-
Industry(ies):Hobbies (subset of Miscelaneous)
Product(s) reshoredhigh-end outdoor gear
What non-domestic negative factors made offshoring less attractive?Intellectual property risk, Rising wages, Tariffs
What domestic positive factors made reshoring more attractive?Other, import replacement
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