Electric guitar maker Fender launches U.S.-made acoustic guitar

Date Published01/22/2019
Author NameStephen Nellis
Mentions specific company case(s) of reshoring, kept from offshoring, or transplantYes

Additional Reshoring Information:

Company/Division name Fender Musical Instruments Corp.
Parent companyFender Musical Instruments Corp.
Type of work Manufacturing
Reshoring category:Reshoring
Year reshoring announced:2019
Year reshoring implemented or to be implemented:2019
City reshored to:Corona
State(s) reshored to:CA
If relevant, work nearshored to:-
Industry(ies):Hobbies (subset of Miscelaneous)
Product(s) reshoredacoustic guitars
What domestic positive factors made reshoring more attractive?Customization/Flexibility, Image/brand, Proximity to customers/market, Other, import replacement
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