| URL | https://www.industryweek.com/technology-and-iiot/o |
| Source | Industry Week |
| Date Published | 11/22/2019 |
| Author Name | Peter Fretty |
| Mentions specific company case(s) of reshoring, kept from offshoring, or transplant | Yes |
| Company/Division name | New Balance Athletics, Inc. |
| Parent company | New Balance Athletics, Inc. |
| Type of work | Manufacturing |
| Reshoring category: | Reshoring |
| Year reshoring announced: | 2019 |
| City reshored to: | Lowell |
| State(s) reshored to: | MA |
| If relevant, work nearshored to: | - |
| Industry(ies): | Apparel & Textiles |
| Product(s) reshored | sneakers using 3D printing |
| What domestic positive factors made reshoring more attractive? | 3D Printing/Additive Manufacturing, Automation/technology, Customer responsiveness improvement, Customization/Flexibility, Higher productivity, Image/brand, Lead time/Time to market, Proximity to customers/market, Other, import replacement |