Company/Division name | Fender Musical Instruments Corp. |
Parent company | Fender Musical Instruments Corp. |
Type of work | Manufacturing |
Reshoring category: | Reshoring |
Year reshoring announced: | 2019 |
Year reshoring implemented or to be implemented: | 2019 |
City reshored to: | Corona |
State(s) reshored to: | CA |
If relevant, work nearshored to: | - |
Industry(ies): | Hobbies (subset of Miscelaneous) |
Product(s) reshored | acoustic guitars |
What domestic positive factors made reshoring more attractive? | Customization/Flexibility, Image/brand, Proximity to customers/market, Other, import replacement |