Adidas just opened a futuristic new factory — and it will dramatically change how shoes are sold

URLAdidas just opened a futuristic new factory — and
SourceBusiness Insider
Date Published04/25/2018
Author NameDennis Green
Mentions specific company case(s) of reshoring, kept from offshoring, or transplantYes

Additional Reshoring Information:

Company/Division name Adidas
Parent companyAdidas
Type of work Manufacturing
Reshoring category:Foreign Direct Investment
Total number of jobs (added or to be added):150
Year reshoring announced:2018
Country(ies) from which reshored:Germany
City reshored to:Atlanta
State(s) reshored to:GA
If relevant, work nearshored to:-
Industry(ies):Apparel & Textiles
Product(s) reshoredfootwear
What non-domestic negative factors made offshoring less attractive?Delivery, Difficulty of innovation/product differentiation, Travel cost/time
What domestic positive factors made reshoring more attractive?Automation/technology, Customization/Flexibility, Higher productivity, Lead time/Time to market, Proximity to customers/market
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