Born in the USA

URLhttp://www.outsideonline.com/1903056/born-usa
SourceOutside Magazine
Date Published08/16/2012
Author NameTom Vanderbilt
Mentions specific company case(s) of reshoring, kept from offshoring, or transplantYes

Additional Reshoring Information:

Company/Division name Princeton Tec
Type of work Manufacturing
Reshoring category:Reshoring
Year reshoring announced:2012
Country(ies) from which reshored:China
City reshored to:Trenton
State(s) reshored to:NJ
If relevant, work nearshored to:-
Industry(ies):Electrical Equipment, Appliances & Components
Product(s) reshoredHeadlamps, Bike and Dive Lights
What non-domestic negative factors made offshoring less attractive?Difficulty of innovation/product differentiation
What domestic positive factors made reshoring more attractive?Image/brand, Lead time/Time to market, Lean/other business process improvement techniques
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