What's So Special About This Starbuck's Mug?

URLhttp://www.dailyfinance.com/2012/06/15/whats-so-sp
SourceDaily Finance
Date Published06/15/2012
Author NameJohn Grgurich
Mentions specific company case(s) of reshoring, kept from offshoring, or transplantYes

Additional Reshoring Information:

Company/Division name Starbucks
Type of work Manufacturing
If manufacturing, is the company an OEM? Yes
Reshoring category:Reshoring
Year reshoring announced:2012
Domestically, the work will be done:Outsourced
City reshored to:East Liverpool
State(s) reshored to:OH
If relevant, work nearshored to:-
Industry(ies):Non-Metallic Mineral Products , Other, Home
Product(s) reshored'Indivisible' collection of coffee mugs
What non-domestic negative factors made offshoring less attractive?Lead time/time to market, Rising wages
What domestic positive factors made reshoring more attractive?Re-design of the part, Other, Customization
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