Company/Division name | New Balance |
Type of work | Manufacturing |
Reshoring category: | Reshoring |
Total number of jobs (added or to be added): | 150 |
Year reshoring announced: | 2023 |
Year reshoring implemented or to be implemented: | 2025 |
Domestically, the work will be done: | In-house |
Capital investment ($): | 70 |
City reshored to: | Londonderry |
State(s) reshored to: | NH |
If relevant, work nearshored to: | - |
Industry(ies): | Apparel & Textiles |
Product(s) reshored | athletic shoes |
What non-domestic negative factors made offshoring less attractive? | Quality/rework/warranty |
What domestic positive factors made reshoring more attractive? | Image/brand, Impact on domestic economy, Lean/other business process improvement techniques, Skilled workforce availability/training |