US e-bike Manufacturer Launches Operations in Detroit

URLhttps://www.assemblymag.com/articles/98146-us-e-bi
SourceAssemby
Date Published11/14/2023
Author NameDean Yobbi

Additional Reshoring Information:

Company/Division name Bloom
Parent companyBloom
Type of work Manufacturing
Reshoring category:Reshoring
Year reshoring announced:2023
City reshored to:Detroit
State(s) reshored to:MI
If relevant, work nearshored to:-
Industry(ies):Transportation Equipment
Product(s) reshoredE-Bikes
What non-domestic negative factors made offshoring less attractive?Green considerations, Quality/rework/warranty
What domestic positive factors made reshoring more attractive?Better Control of Process/Delivery/Factory, Customization/Flexibility, Eco-system synergies, Higher productivity, Image/brand, Lead time/Time to market, Lean/other business process improvement techniques, Manufacturing/engineering joint innovation (R&D), Proximity to customers/market
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