More Than Meets the Eye to Cobra’s 3D Printed Putter

SourceAdditive Manufacturing
Date Published02/24/2021
Mentions specific company case(s) of reshoring, kept from offshoring, or transplantYes

Additional Reshoring Information:

Company/Division name Cobra Golf
Parent companyPuma SE
Type of work Manufacturing
Reshoring category:Foreign Direct Investment
Year reshoring announced:2021
Year reshoring implemented or to be implemented:2020
Domestically, the work will be done:Both
City reshored to:San Diego
State(s) reshored to:CA
If relevant, work nearshored to:-
Industry(ies):Primary Metal Products (not including Foundries and Castings), golf
Product(s) reshoredMetal Jet 3D printed King Supersport-35 putters
What non-domestic negative factors made offshoring less attractive?Travel cost/time
What domestic positive factors made reshoring more attractive?3D Printing/Additive Manufacturing, Customization/Flexibility, Skilled workforce availability/training, Under-utilized capacity
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