Sarasota, FL — June 27th, 2025 — On June 26, GE Appliances, a Haier Company, announced a $490 million investment to reshore production of washers and washer/dryers from China, creating 800 new full-time jobs in 2027. The Reshoring Initiative offered to highlight this announcement because of GE Appliance’s historic role launching, documenting and making credible U.S. reshoring.
The Reshoring Initiative was founded in 2010. In 2012, despite my best efforts, reshoring was still a trickle that no one had heard of. Then I, and I believe hundreds of thousands of others, read Charles Fishman’s article “The Insourcing Boom” in the December 2012 issue of The Atlantic. In great detail, Charles described how GE Appliances reshored appliance production from China to Appliance Park, which employed “a tenth of the people in its heyday.” The article reviewed a broad range of benefits GE Appliances achieved by reshoring. Most memorable to me was the benefit of having manufacturing near engineering. The assembly team and engineering cooperated to simplify appliance design to reduce component cost and assembly time to make U.S. assembly competitive. Even though the Chinese manufacturing cost was still substantially lower, the U.S. total cost was lower due to inventory costs and delivery issues. For years, I quoted the article in my presentations. With this announcement and several earlier investments, Kevin Nolan, CEO GE Appliances, has walked his talk: “I’ve always said, this is just economics, people are going to realize that the savings they thought they had aren’t real, and it’s going to be better and cheaper to make them here.” "Congratulations to GE Appliances! Over 2 million reshoring and foreign direct investment (FDI) jobs have been announced since 2010. I would be honored to add reshoring background to GE Appliances’ announcement." -Harry Moser, President, Reshoring Initiative About the Reshoring Initiative Founded in 2010, the Reshoring Initiative® is the nation’s leading resource for reshoring data and strategy. The Initiative maintains the most comprehensive database of U.S. reshoring and FDI cases and provides tools like the Total Cost of Ownership Estimator® to help companies make better sourcing decisions and compete against imports. Learn more at www.ReshoreNow.org. The Reshoring Initiative provides the media with custom analyses of specific regions or industries.# # #
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MEDIA CONTACTS: Harry Moser President Reshoring Initiative 847.867.1144 Harry.Moser@reshorenow.org or dgs Marketing Engineers® Chuck Bates, Public Relations Director 317.813.2230 bates@dgsmarketing.com- - -