Import Substitution Program

for Technology Suppliers*

A way to sell more and strengthen U.S. manufacturing


The Import Substitution Program (ISP) creates opportunities for technology suppliers (brands or distributors) to sell more equipment/technology to OEMs and contract manufacturers by identifying the largest importers of the products that can be best produced using your technology. ISP is a unique tool that can help U.S. companies decide to reshore and foreign companies decide to do FDI (foreign direct investment) while creating opportunities for you to sell more.

Executive Summary:

Today, the new tariffs are causing companies to shift work out of China. Lower corporate taxes and regulations, higher offshore wages, consumer demand for quick delivery and an increased emphasis on skills training make the U.S. an increasingly attractive destination for that work. U.S. and foreign companies are seeing the benefits of proximity, i.e. producing in the market, especially when the home market is the U.S., still the world's largest. ISP will help you identify and sell to the best prospects among these companies.

Most technology suppliers are fighting for a share of the current U.S. market. ISP will expand your market by about 20%, identify prospects and provide the tools to make them into customers.

ISP will provide detailed data on relevant imports by regional or national companies and provide the sales tools to convince them to reevaluate their offshore sourcing decisions. The potential is huge. Our user data suggests that about 25% of the $2.2 trillion of imports would come back if TCO (Total Cost of Ownership), instead of wage rates or purchase price, is consistently used to make sourcing decisions. Substituting domestic production for 25% of imports will increase domestic manufacturing by 20%. ISP will help you get your share or more!

Program Objectives:

Accelerated domestic production and sourcing by companies that are now importing. ISP will help you obtain orders by:

  • Identifying the product categories in which your technology is most competitive.
  • Identifying the leading regional or national importers of these products.
  • Providing you the tools to convince these companies to reshore and buy technology from you or components from contract manufacturers who then buy technology from you.
  • Identifying domestic supply chain gaps that your customers could fill.
  • Your Input:

    Your input on some of these will help us to customize our deliverables for you.

  • A clear definition of your geographic region: Whole U.S., state(s), counties or mile radius from a specific location.
  • Your choice of best-fit product categories.
  • Targeted companies where you believe you should sell much more.
  • What product categories were formerly produced but significantly lost to offshore by your customer base and the companies that offshored are still in business?
  • Who are the largest offshore suppliers of relevant products?
  • To get started, download and complete the ISP Input Data Form.(You can also view a filled out Example form.)


    Our Deliverables:

    Level I: The Reshoring Initiative® will provide data on annual imports into the region:

  • For target products: Ten HS codes and/or product descriptions.
  • For target customers: Ten.
  • From targeted offshore suppliers: Ten.
  • By overall highest volume: Ten top import categories selected from a broader list that we will provide.
  • Supply chain gaps: Up to five
  • Data will include for each product category:

  • Company names and addresses
  • Number of containers and weights of each product imported by each company
  • Approximate $ value
  • Also:

  • Standard written instructions for implementation including use of our TCO (Total Cost of Ownership) Estimator for use with the companies.
  • Archived training webinar.
  • Phone and email support.
  • Level II: Additional help via phone and email

    Level III: Field support

  • On-site help, training and presentations, e.g. using our TCO Estimator as a sales tool.
  • Customized implementation plan
  • Joint articles on past and future reshoring successes to promote your technology’s competitiveness.
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    Contact the Reshoring Initiative® for pricing.

    Phone: +01 847 867 1144 | Email:

    *The ISP programs are available to help manufacturing companies, technology suppliers, trade associations, economic development organizations (EDOs), and Manufacturing Extension Partnerships (MEPs). This version is for technology suppliers. Similar versions for the other groups are posted here.