'Made in America' comeback gets help from L.A., Walmart, Martha Stewart

SourceLos Angeles Daily News
Date Published11/17/2013
Author NameSandra Barrera
Mentions specific company case(s) of reshoring, kept from offshoring, or transplantYes

Additional Reshoring Information:

Company/Division name Santa Barbara Umbrella
Type of work Manufacturing
Reshoring category:Kept from Offshoring
City reshored to:Oxnard
State(s) reshored to:CA
Industry(ies):Apparel/Textiles, Fabricated Metal Products, Wood Products
Product(s) reshoredoutdoor umbrellas
What non-domestic negative factors made offshoring less attractive?Lead time/time to market, Quality/rework/warranty
What domestic positive factors made reshoring more attractive?Eco-system synergies, Image/brand, Re-design of the part
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