Selling bikes, watches and civic pride

Date Published04/03/2014
Author NameLauren Chooljian
Mentions specific company case(s) of reshoring, kept from offshoring, or transplantYes

Additional Reshoring Information:

Company/Division name Shinola
Type of work Manufacturing
If manufacturing, is the company an OEM? Yes
Reshoring category:Kept from Offshoring
Year reshoring announced:2011
Year reshoring implemented or to be implemented:2013
$/year of sales of reshored product or service:20
City reshored to:Detroit
State(s) reshored to:MI
If relevant, work nearshored to:-
Industry(ies):Apparel/Textiles, Hobbies
Product(s) reshoredWatches, bikes, leather products
What non-domestic negative factors made offshoring less attractive?Quality/rework/warranty
What domestic positive factors made reshoring more attractive?Image/brand, Skilled workforce availability/training
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