The New Face of Manufacturing: Santa Cruz Bicycles

Date Published03/28/2014
Author NameTJ McCue
Mentions specific company case(s) of reshoring, kept from offshoring, or transplantYes

Additional Reshoring Information:

Company/Division name Santa Cruz Bicycles
Type of work Manufacturing
If manufacturing, is the company an OEM? Yes
Reshoring category:Kept from Offshoring
State(s) reshored to:CA
If relevant, work nearshored to:-
Industry(ies):Fabricated Metal Products, Hobbies
Product(s) reshoredBicycles (mountain; enduro, downhill)
What non-domestic negative factors made offshoring less attractive?Quality/rework/warranty
What domestic positive factors made reshoring more attractive?Automation/technology, Re-design of the part
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