Impact of using TCO instead of Price

Exhibit 1 shows the distribution of Chinese Ex Works price as a % of U.S. Ex Works price:

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In Exhibit 2, the blue line is the same data as slide #1, but smoothed.. U.S. wins above 100% on the horizontal axis.

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In Exhibit 3, for each metric, U.S. wins the % in the vertical axis corresponding to where the metric’s line crosses the 100% vertical line. Thus 8% based on price and 32% based on TCO:

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Exhibit 4: Various studies confirm the power of using TCO

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